Avery Strategics Portfolio
Avery Strategics brings broad experience, but our strength is connecting your goals to the needs of your clients and stakeholders. Explore a few of our favorite projects.
Improving County Official Relationships with State Legislators
While at the Association of Indiana Counties, Karen Avery recognized growing frustration with communication between county officials and state legislators. To bridge the gap, she created a job shadowing program that brought members of the Indiana General Assembly into county offices for firsthand experience. During one visit, county leaders walked a legislator through the real-world impact of restrictive funding rules and the inequities they created. Seeing the issue up close changed the conversation, that legislator went on to introduce a bill to address the funding imbalance, and it was ultimately signed into law.
Volunteer Engagement - National Film Festival
Avery’s team was brought in to re-energize volunteer engagement during a leadership transition at an Indianapolis nonprofit focused on family films. Starting with a carefully designed, bias-free survey of top volunteers, we uncovered a critical insight: longtime supporters felt undervalued as roles shifted under new leadership.
We translated that insight into a clear, strategic action plan—complete with timeline—to rebuild trust, strengthen relationships, and re-engage the organization’s most important advocates.
Volunteer Engagement | Fundraising
Mother's Cupboard Community Kitchen
Empower
Growth
Karen Avery led a dynamic, yearlong PR campaign for Mother’s Cupboard Community Kitchen in Nashville, Indiana — a vibrant artist colony and regional tourist destination. The campaign centered on local musicians who created an original album, with proceeds benefiting the organization.
Through compelling storytelling, strategic social media, and targeted media outreach, the campaign built momentum ahead of a peak-season kickoff concert—turning awareness into action.
The result: $10,000 raised and volunteer gaps eliminated for an entire year.
Storytelling that Works
Karen Avery is a storyteller at her core. From covering local and state government as a radio news reporter to spotlighting county successes on stage at statewide conferences, she knows how to find the story that matters.
With a sharp instinct for what resonates, Karen connects the dots quickly—delivering impact whether it’s a tight 30-second broadcast or a compelling long-form video that gets to the heart of the issue.
Enjoy these brief examples of videos produced for the Association of Indiana Counties Annual Awards Banquet:
Perry County Highway Salt Brine Program
Hamilton County State Road 37 Improvement Project